Thinking from
inside the work.
Practical ideas for founders, operators and experts building companies—and building something they can own.
The Startup Can't Pay You, But It Can Give You Equity. Now What?
Before you trade your time for a percentage of somebody else's company, understand what you're investing—and what you might actually own.
New thinking published regularly.
The Startup Can't Pay You, But It Can Give You Equity. Now What?
Before you trade your time for a percentage of somebody else's company, understand what you're investing—and what you might actually own.
AI Isn’t Just Making Agency Work Faster. It May Change What an Agency Is.
AI can do more than improve efficiency. It may help service businesses turn repeatable expertise into scalable assets.
You Don’t Need an AI Idea. You Need a Problem You Understand Better Than Anyone.
AI makes building easier. Your experience helps identify what is actually worth building.
Fractional COO vs. Consultant: Do You Need Advice—or Someone to Run the Work?
The real difference isn’t title, hours or cost. It’s whether you need another opinion—or somebody willing to own what happens next.
Turn Your Expertise Into Equity
The knowledge you’ve accumulated can do more than make you valuable. Properly built, it can become something you own.